NewsTrade Show
[ 19/02/2024 by Amy 0 Comments ]

Countdown is on to Cumbria’s leading trade show as it unveils its recipe for success!

The 47th Lakes Hospitality Trade Show is just days away and has the perfect recipe to give visitors and exhibitors an invaluable experience.

The annual celebration of the region’s hospitality industry is the perfect hub for local and national companies to showcase their businesses – and this year there’s a new Demonstration Theatre where industry experts will cook up a storm!

Among those showcasing her skills in the new Demonstration Theatre will be Chef Patron and Co-owner of the Black Bull in Sedbergh, Nina Matsunaga (12 pm Both Days). Cooking live, Nina will demonstrate how seasonality and locality are the keys when it comes to serving sustainable food in the region’s kitchens – heightening taste while lowering food miles significantly.

The long-running show is a unique opportunity for firms to get all their potential suppliers together under one roof and this year’s key message is finding innovative ways to help businesses become more sustainable.

The free-to-attend event takes place at the J36 Rural Auction Centre at Crooklands on 28 and 29 February.

Sarah Tasker, the Show Manager, says: There is a real buzz about the show which, on the exhibitor side, sold out weeks ago – showing how positively its viewed within the industry.

“It showcases innovative technologies, talented local artisans and fresh ideas with over 150 exhibitors. There are free masterclasses, the live cooking demos, expert advice and vital industry networking opportunities. We may be the County’s longest running trade show – but every year we develop and improve what is on offer to visitors and exhibitors.”

Leading experts will be on hand to showcase products and produce. The live shows, at the new Demonstration Theatre in the extended marquee, will offer innovative advice. There’ll be a total of 10 demonstrations including:

  • Eat Wild – with Louisa Clutterbuck who aims to show why more people should be eating game meat as a sustainable option. (2pm Both Days)
  • The Flavour Blaster Pro 2 – a demonstration of new bubble guns and dry ice machines to enhance a cocktail experience. (1pm Both Days)
  • What Is Good Coffee? – with Brian Williams from Farrer’s Tea and Coffee Merchant. (11am Wednesday)
  • Shed One Distillery – pairing botanical spirits with sweet and savoury treats (3pm Wednesday)
  • Shaking up non-alcoholic alternatives – with the Alcohol Free Drinks Company (11am Thursday)

“It’s a real privilege to have so many top demonstrations taking place at this year’s show,” says Sarah Tasker: “It makes this a “must-see” event for all those involved in Cumbria’s vibrant hospitality sector.”

Last year’ show smashed attendance records with close to 1700 visitors attending over the two day period and this year’s show promises to be bigger still.

“There were lots of new faces at the show last year from further afield than usual,” says Sarah Tasker: “So, it is clear we are now reaching a bigger audience than just Cumbria and the South Lakes. We are looking to improve on that still further this year.”

Profits from the event are directed back into the wider hospitality industry and help support local visitor events throughout the year.

This year’s key sponsors include Freedom Hotspot, NPG Fire Safety and Porsche Centre South Lakes.

Trade Show
[ 14/12/2023 by Amy 0 Comments ]

Innovation and sustainability at high-profile trade show

Innovation and sustainability at high-profile trade show

Finding innovative ways to help businesses of all shapes and sizes become more sustainable will be at the forefront of the Lakes Hospitality Trade Show 2024.

Now just over two months away, the much-anticipated free-to-attend event will take place at the J36 Rural Action Centre at Crooklands on 28 and 29 February. With more than 150 exhibitors alongside live cooking demos, expert advice and industry networking, the county’s longest running trade show will have a firm focus on embracing sustainability in an increasingly competitive marketplace.

Nigel Byrom the Family Furnisher is a fourth generation, family-run furniture retailer based in Kendal for the past 90 years and will be back at February’s event. For the first-time, Nigel will be showcasing a range of beds made from recycled platinum polyester fillings and sleep surfaces made from sustainable fabrics.

He says: “We continue to diversify and are a local firm who genuinely wants to help other local firms to grow and prosper by bringing them innovative new products. 

“Many mattresses use foam, polyester or wool, so the Landmark Collection of eco-beds made in North Lancashire are a great way for hospitality operators to boost their eco-credentials. The bases are also made from recycled materials – using significantly less water, energy and Co2 – and the headboards also feature wood from trusted, sustainable sources.

“We’ve been exhibiting at the Lakes Hospitality Trade Show for a number of years and it’s a really friendly event which I believe brings positive business benefits for everyone involved.”

Meanwhile, Chef Patron and Co-owner of the Black Bull in Sedbergh, Nina Matsunaga, will be showcasing her cooking with a live demonstration at the show. Her aim is to demonstrate that seasonal sourcing is the way forward and in reality, is the only real way of serving sustainable food in the region’s kitchens.

Born in Dusseldorf, Germany, to Japanese parents, Nina’s food is characterised by these two very distinct cultures – the ethos of regional German cooking centred around wholesome hearty dishes made with vegetables, while taking the Japanese food philosophy of ‘kaiseki’, focusing on seasonality and locality, to new heights.

Nina says: ’It’s makes total sense to play to the strengths of the area you operate in and let the seasons guide your cooking. That way you can plan ahead and preserve ingredients when you have a glut for the leaner periods during the winter months and it also means that you reduce your food miles significantly by not using ingredients that have been flown round the world.’’

Adding: “As chefs we have a responsibility to our guests to source the ingredients we use sustainably. By using what’s to hand we’re also supporting our local farmers and producers, and in doing so play our part in helping to ensure that our rural economy has the opportunity to thrive and doesn’t become like so many others around the UK.

I firmly believe that seasonality is by far the best way to operate for any chef, which is why I’m taking this opportunity to demonstrate at the Lakes Hospitality Trade Show.”

Visitor registration for the Lakes Hospitality Trade Show is now open, with free entry and free parking for all attendees!

BusinessTrade Show
[ 30/10/2023 by Amy 0 Comments ]

Be inspired at the 47th Lakes Hospitality Trade Show with NEW Kitchen Demonstration Zone!

Be inspired at the 47th Lakes Hospitality Trade Show with NEW Kitchen Demonstration Zone!
Leading experts will showcase products, produce, techniques and offer advice through live demonstrations in the new space situated in the extended marquee. Set to enhance what the suppliers have to offer as well as educate, solve problems, inspire with trends and techniques and help to create a seamless customer journey, the new Kitchen Demo Zone is something not to be missed.

Amy Thompson, show co-ordinator said, “A demonstration kitchen has been something we have wanted to bring back for some time, and we are thrilled that the time is now! It’s a privilege to have our renowned exhibitors demonstrating their produce and products as well as highlighting best practice, techniques to wow the customer, systems to get the most from their wares, and of course, discussing solutions to important environmental matters such as sustainability, currently in the forefront of many business owners’ minds.”

IG Group will be one of the professionals on the stage. As one of the UK’s largest independent distributors of non-food consumables to the hospitality, catering, care homes, contract cleaners and leisure sectors, they work with a variety of partners in order to offer you everything you need. Come and see them flaunt their ranges as one of the exclusive distributers in the UK of Flavour Blasters.

“We are thrilled to be joined by Nina Matsunaga, who runs The Black Bull in Sedbergh with her partner James Ratcliffe.  She turns heads with her food, cooking local ingredients creating dishes that are full of international influences. We can’t wait to see what she has in store for us!”

Brian Williams, from Farrer’s Coffee will be unlocking the secrets behind the perfect blend for your business, event and establishments as well as covering the importance of correct extraction and drink production.

Life is changing for many and we are seeing an increasing number of non-drinkers in society. With the market shifting quite considerably Andy from The Alcohol Free Drinks Company is on hand to answer questions and showcase a variety of offerings from spirits to beers and wines.

The demonstrations are free to attend.


The 47th Lakes Hospitality Trade Show is currently 88% SOLD OUT but there are still opportunities to exhibit or to be part of the kitchen demonstrations. Promote your brand to over 150 Exhibitors and 1700 Delegates.

Trade Show
[ 26/04/2023 by Amy 0 Comments ]

Unique opportunity to help businesses adapt to economic uncertainty

The organisers of the Lakes Hospitality Trade Show say this year’s show will be more relevant than ever, giving businesses from a range of industries the chance to come together to discuss innovative new ways to thrive in a climate of spiralling energy prices, rising inflation and increased costs.

With less than 3 weeks to go, momentum is building for Cumbria’s longest-running trade show, which will bring together 150+ exhibitors from across the North to meet directly with businesses at the Junction 36 Rural Auction Centre on Wednesday 1 and Thursday 2 March 2023.

The free event is an annual focal point for building professional relationships and showcasing new innovations, but it has taken on added significance this year with many businesses struggling to bounce back not only from the current economic challenges, but also the long-lasting impact of the pandemic on spending patterns.


Show organisers say there will be a firm focus on helping attendees to share solutions and delve deep into new ways they can remain agile and competitive. What’s more, any profits will be re-directed into future visitor events which aim to inspire both new and regular audiences to the county.


This year will see the return of the hugely successful, dedicated first floor exhibition space for smaller and new businesses, along with a new exhibitor networking evening on the first night of the show – enabling them to build knowledge and forge new collaborations to help grow their businesses.

Exhibitor stands for 2023 will range from catering equipment, and food and drink suppliers, to IT technology, transport, furnishings, visitor attractions and professional services such as insurance, legal and financial support.

Owner of the Lamplighter Dining Rooms in Windermere, James Tasker, is a Director of the Lakes Hospitality Trade Association. He says. “After a delay to the 2022 show, it was truly amazing to experience a massive appetite for this invaluable event last year, when that long overdue face to face interaction manifested itself in a phenomenally positive buzz throughout and the record number of visitors and exhibitors that we welcomed!


“We are now experiencing a new set of challenges, which are affecting every single product, department and team member in our businesses.  What better environment than this event to discuss issues and share solutions, view innovative new products in every field and discuss how these may benefit your business with industry professionals. The show is all about making new connections, but equally importantly, re-affirming existing and sustaining longstanding relationships.”

Richard Andrew is Head of Accounting at Armstrong Watson, which is exhibiting at the show.

He says, “With costs, inflation and interest rates all rising, it’s an uncertain and challenging time for businesses and it’s doubly important not only to identify the best value for money but also to find out about new innovations and products which can help maintain high standards and underline the Lake District’s top-notch reputation.


“For time-poor operators, this show is a great opportunity to get all their potential suppliers together in one single room. I see it as a really efficient way for businesses to weigh up their buying decisions for the year and keep a firm focus on driving high quality products and services which reach as many potential customers as possible.

Trade Show
[ 21/09/2022 by Amy 0 Comments ]

20% Early Bird Discount – 9 Days Left!


Trade Show
[ 13/03/2020 by shadmin 0 Comments ]

Update as of 29th July 2020

Update as of 29th July 2020:  Please be advised the show will now take place on Wednesday 9th and Thursday, 10th March 2022.

As much as we would love to go ahead in October we feel that there will still be a lot of nervousness and uncertainty,  so many businesses will still be focusing on getting back on their feet and fully operational,  making sure they can survive the winter season.   It is more important than ever that we deliver a successful well attended show and we do not believe that we can do this in October.

As the show was already fully booked for 2020,  we are hopeful that by making this decision we can in fact increase the size of the show further,  we are confident there will be an appetite come March and businesses will be keen to get ready for the 2021 season.


March 2020: Organisers of the Lakes Hospitality Trade Show have taken the reluctant decision to postpone their event later this month until October.

Following recent government announcements regarding Coronavirus in recent days, the Lakes Hospitality Association (LHA) has taken its own decision to reschedule the event for the Autumn.

Lakes Hospitality Trade Show Director and Cumbrian Hotelier James Tasker, says, “Under the circumstances, we feel the correct thing to do is postpone the show and return even stronger in the coming months. Behind the scenes, we have been working closely with Cumbria Tourism who have given our decision their full support. The health and safety of all our exhibitors and visitors has always been – and shall continue to be our top priority, and is the reason behind our decision. As we plan for the rescheduled dates on October 20 and 21, we will continue to closely monitor information from the World Health Organisation and follow government advice at

“We are obviously very disappointed to make this announcement and apologise to exhibitors and all our guests. However, we have been overwhelmed by the messages of support from many businesses who had previously confirmed their attendance. I’d also like to thank the team at the Rural Auction Centre who have been hugely accommodating throughout these rapidly evolving circumstances.

“Tourism businesses are rightly concerned at the present time, but we will use the next few moNths to ensure that we develop plans for the show to ensure we can serve and support our exhibitors to even greater effect, and in turn, help them to recover from this disruption as quickly as possible.

“Our event allows those involved in the industry to come together at what has become one of the region’s most important shows of its kind for the sector in recent years. Last year, exhibitors from almost 140 different Cumbrian businesses helped to attract more than 1,250 delegates across the two days. We hope to see an improvement in the Coronavirus situation in the coming months and when we do return, we will be stronger than ever. We very much look forward to seeing everyone on October 20 and 21 at the Rural Auction Centre at Junction 36 of the M6.”

Key figures from the business community including event partners Cumbria Tourism have welcomed the organisers’ decision to press ahead with a bigger and better show in October.

Managing Director of Cumbria Tourism, Gill Haigh, says, “These are exceptional circumstances and Cumbria Tourism is working around the clock to support local tourism businesses. We will continue to work closely with the LHA to ensure an even bigger and better Autumn event, which we know will be massively welcomed by those in the industry who we know share our determination and extraordinary capacity to work together for the benefit of the industry.

“Meeting with and speaking to hundreds of business this last few weeks I am greatly bouyed by the integrity, determination and generosity of Cumbria’s hospitalitiy sector to work together and support one another through this period and to collectively achieve even greater things going forawrd.

Owner and Managing Director of South Lakes Hotels, Jonathan Denby, adds, “Having been involved in the organisation of this show for more than 20 years, I’m very proud of the fact that the team this year have put public safety at the top of the agenda.

“When the show returns in October, we look forward to welcoming more exhibitors than ever before, in a fabulous, airy modern setting at J36 and I’d like to encourage all fellow hotel and guest house owners to go along and pick up all the new ideas in hospitality which will keep the Lake District as the country’s foremost tourism destination.”

Trade ShowWorkshop
[ 09/02/2020 by shadmin 0 Comments ]

Jean-Christophe Novelli to attend 45th LHA Trade Show

One of TV’s most familiar culinary faces, Jean-Christophe Novelli, has been announced as the latest special guest to appear at the 45th Lakes Hospitality Show, taking place in Cumbria on 25-26 March 2020.

Best-known for his work on Hell’s Kitchen and Culinary Genius, the multi-Michelin star and AA-Rosette-winning chef, author and restaurateur will host insightful sessions focussing on how hospitality businesses can make the most out of their produce and ingredients.

Just a sixty-second drive from the M6 at Junction 36, Jean-Christophe will join other special guests at the event including MasterChef 2019 winner Irini Tzortzoglou, TV wine expert Joe Wadsack, and hospitality guru Andrew Coy.

One of the region’s biggest trade events of 2020, the Lakes Hospitality Show is Cumbria’s longest-running show of its kind and is organised by The Lakes Hospitality Association (LHA) in partnership with Cumbria Tourism.

Jean-Christophe says, “I am delighted to be attending the Lakes Hospitality Trade show on the 25th and 26th March. Apart from being in one of my favourite parts of the UK, this show is a fantastic hospitality event, not just for the locals but for the whole country. I look forward to delivering my business talks and of course meeting the young newcomers, exhibitors and attendees throughout the event”.

Cumbrian hotelier and Director of the Lakes Hospitality Trade Show, James Tasker, says, “We’re absolutely thrilled that Jean-Christophe will be joining us at this year’s Lakes Hospitality Trade Show. His passion for sharing his wealth of knowledge is plain for all to see, especially evidenced by the opening of his very own cookery school, ‘The Novelli Academy’, as well as his brasserie restaurant ‘Novelli at City Quays’ inside Belfast’s Marriott AC Hotel.

“This year’s Lakes Hospitality Show reaches a real milestone in 2020 by celebrating its 45th year and we really wanted to mark the occasion with some fantastic household names joining us on the VIP list. Being so close to the M6 motorway, the show at the Junction 36 Rural Auction Centre is not only one of the biggest in the north of England but one of the most easily accessible, so we can’t wait to see everyone!”

More than 1,250 delegates from across Cumbria, Lancashire, Yorkshire and beyond were welcomed through the doors during last year’s two-day event, where the show hosted a record-breaking 136 stands for a wide range of hospitality businesses including tourist attractions, food and drink suppliers and support services such as IT technology and catering equipment.

ConferenceTrade Show
[ 14/01/2020 by shadmin 0 Comments ]

Masterchef 2019 winner as special guest

The winner of MasterChef 2019 has been confirmed as a special guest at the forthcoming Lakes Hospitality Show on 25 & 26 March 2020, where she will be creating special dishes made from nationally and internationally renowned local Cumbrian produce.

Irini Tzortzoglou, the latest special guest to be confirmed for the event in March hasn’t been wasting any time, having already highlighted products including Kin Vodka, Hawkshead Relish, beverages from the Lakes Distillery, Claire’s Handmade and even Windermere Artisan ice cream as potential ingredients for her creations.

One of the region’s biggest trade events of 2020, the Lakes Hospitality Show is Cumbria’s longest-running shows of its kind and is organised by The Lakes Hospitality Association (LHA) alongside Cumbria Tourism.

Irini impressed MasterChef judges in early 2019 thanks to her ambitious cooking methods and says, “Coming from Crete, which is acknowledged by many as the European seat of eagerness to show hospitality – as well as a foodie island, I feel that I fit right in in Cumbria. It is a wonderful county which welcomes millions of visitors every year and its tourism industry has such a strong culinary focus.

“I have always considered myself extremely fortunate to have homes in two very different places, Cumbria and Crete, where nature is stunning, the people are warm and hospitable, and much time is taken by many to produce amazing culinary delights. This is my hope for this year’s LHA show where I will create dishes that I love using great, world-famous local produce.

“I was honoured to be asked to participate at the LHA show this year and I will very much enjoy bringing together the abundance of wonderful Cumbrian produce made by passionate artisans and elements of my culinary heritage, demonstrating what is possible with only a small amount of effort and time, along with a lot of enthusiasm.”

Trade Show
[ 09/10/2018 by shadmin 0 Comments ]

New date! Wednesday 9th & Thursday 10th March 2022

The 45th Lakes Hospitality Trade show offers a not to be missed opportunity to see the products and services on offer to national hospitality businesses.