Cumbria Tourism’s new ‘Let’s Go’ autumn/winter marketing campaign is designed to inspire new and returning visitors to explore the Lake District Cumbria as a sustainable, year-round destination.

As Cumbria’s tourism operators continue to face a unique set of challenges and rising costs, the ‘Let’s Go’ campaign is focused on creating powerful and resonating reasons for visitors to book winter breaks and helping to build momentum for forward bookings.

The local resident market is also key to the campaign, especially targeting Cumbrian residents and those within a 1-to 2-hour drive time of the Lake District, Cumbria. MyCumbria is a key component this winter and an excellent and free platform to reach this market, who can and will be exploring at less busy times, often with their visiting friends and family, spending locally. Now is the time to give an offer or refresh a current one before the campaign begins.

We focus on monthly themes, supported by online content and social media activity for Cumbria Tourism members to link to. The 2025-26 autumn/winter campaign themes are:

The Let’s Go Culture project is funded by the UK government through the UK Shared Prosperity Fund and is supported by Westmorland & Furness Council.